Polar bears suffer brutal deaths in tough new climate change campaign

The brutal impact the global warming is having on the polar ice caps is illustrated in a shocking new ad created by Mother and directed by Daniel Kleinman on behalf of the climate change campaigners Plane Stupid.

It opens on a shot of a city skyline, where some strange objects can be seen falling from the sky. Gradually the viewer is able to see that the objects are, in fact, polar bears.

The aim of the campaign is to make people consider the impact that taking even short flights can have on carbon emissions. It was inspired by the fact that an average European flight produces 400kg of carbon, which is the same weight as an average female polar bear… Read Full Article

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