Ocean Sentry
(From brandrepublic.com) London- Alice Newstead, a performance artist and former Lush employee, will have her skin pierced with shark hooks and be suspended from the ceiling to highlight how sharks are caught on longlines to be killed for their fins. The performance will take place at 12 noon on September 3. Lush is launching the campaign in conjunction with the Sea Shepherd Conservation Society to protect the world”s shark population, which faces extinction due to the demand for shark fin soup and other shark products.
Lush has created a new product for the campaign, called Shark Fin Soap, which is a blue soap made with seaweed and sea salt with a cardboard shark fin sticking out the top.
It will make 11,416 bars of the soap to represent the number of sharks killed each hour, with all proceeds going to Sea Shepherd.
(By Nikki Sandison)
