A growing number of consumers want to eat seafood without feeling guilty. Enter the Marine Stewardship Council (MSC), which purports to certify sustainable fisheries and provides a label for sustainable products to “promote the best environmental choice in seafood”. The MSC is growing rap- idly; the organization is also rapidly failing on its promise.
The MSC has become the world’s most estab- lished fisheries certifier: 94 fisheries are cur- rently MSC-certified, accounting for about 7% of global catch, and about 118 more are under assessment. MSC-certified seafood products, identified with a blue check-mark label, pack the shelves of stores such as Wal-Mart, Whole Foods Market and Waitrose…. Source: Nature